Research Conventions & Codes

Our AICE Media Studies group decided on the Anti-Vaping PSA commercial

Some negative health consequences from using e-cigarettes and vaping devices listed in the article "THE BIG REVEAL 10 SURPRISING FACTS ABOUT E-CIGARETTES"  https://www.centeronaddiction.org/e-cigarettes/about-e-cigarettes/10-surprising-facts-about-e-cigarettes include

Damage to the brain, heart and lung

Cancerous tumor development

Preterm deliveries and stillbirths in pregnant women

Harmful effects on brain and lung development, when use occurs during fetal development or adolescence

Here is an example of an anti-vaping poster used to dissuade high school students

• The poster uses the color RED to emphasis numbers and subjects that require special attention.
• The poster also uses different SIZE TEXT to also draw the readers attention to certain words
• The poster uses figurative language like the oxymoron "A Big Problem... A Small Device" to keep the reader thinking of that saying throughout the day.

An infomercial called, "Vaping is an Epidemic | The Real Cost" https://www.youtube.com/watch?v=zYuyS1Oq8gY uses many film techniques that goes as follows:

• They use CGI to exaggerate the effects of vaping on teenagers.
• They use Action Match and Dissolves to make the video flow better.
• They Voice Overs to explain the actual chemicals like 'formaldehyde' that go into your body when you vape.
• They use Graphic Match on the teenagers faces to show how vaping can affect anyone.